Recruitment and retention in the rubber and plastics industries can be challenging.
From the outside, the rubber industry is "old and dirty," said Marian DeVoe, president of rubber compounder Chardon Custom Polymers.
"And it's not. Was it? Yes," she said. But the industry today has grown significantly, especially with advancements in technology like automation.
And letting employees know that they're part of that growth helps with retention.
"We work really hard to engage people as early as we can," DeVoe said, "to make them feel included in our activities and growth."
Because when people feel like they make a difference at a company, they care more about the company and the opportunities it can present to them.
"Most of our management team has come up through the business," DeVoe said.
For plastics, the challenge is battling the perception that the industry is unsustainable.
"One of the things that we've had to do is retool our messaging and branding for sustainability in plastics," said Lytia Watson, vice president of human resources at Deceuninck North America, a design, compounding, tooling and PVC extrusion company.
"I know there's the view that plastics is bad," she said, "but I have started to market all of the work that we're doing in this industry to make sure that our product is sustainably manufactured."
For both industries, recruiters can market to potential employees the opportunity to be part of the solution when it comes to making the polymer industry more sustainable.
"There's some great innovation that is happening in this space," Watson said. "You get an opportunity to come into it, bring in your creative mindset and be a part of the solution."