Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Automotive
    • Tire
    • Non-Tire
    • Suppliers
    • ITEC
    • Silicone
    • Online Exclusive
    • Latex
    • Technical Notebooks
    • Executive Action
    • Government/Legal
    • Opinion
    • Rubber Division IEC
    • Blogs
    • Sustainability
    • Products
    • Wacky World of Rubber
  • War in Ukraine
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • 2022 Hose & Belt Manufacturers Conference
    • 2022 International Silicone Conference
    • 2022 International Tire Exhibition & Conference (ITEC)
    • 2022 Women Breaking the Mold
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
January 22, 2021 03:19 PM

3D mapping, navigation from Conti, others on cusp of mainstream

Rubber & Plastics News Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Continental A.G., HERE and Leia Inc. have partnered to develop a 3D navigation system for vehicles.

    AUBURN HILLS, Mich.—Continental A.G. has teamed up with global mapping company HERE and Leia Inc. to develop a 3D navigation system, which the companies say can improve driver safety as well as the "wow factor" in the driving experience.

    Using Leia's Lightfield technology, Conti said in a Jan. 12 press release that the natural 3D effect—featuring depiction of buildings and topography, visible from all angles so that passengers also can view it—can be seen without specific glasses or eye-tracking sensors.

    Three-dimensional maps for 75 global cities—via HERE's extensive mapping database— are available, with more to come, Conti said.

    "3D display technology not only brings an impressive new factor into the cockpit but, with the right content, can also create a more intuitive interaction between driver and vehicle, contributing to enhanced driving safety," said Jens Brandt, vice president of Human Machine Interface, Continental North America. "It is exciting to contribute to a better and safer driving environment by bringing together HERE premium map content and Leia's Lightfield software with our expertise in automotive human-machine interface solutions."

    According to Conti, driver distraction, especially in the age of cell phones, texts and tweets, is among the top causes of crashes. This 3D navigation system can help prevent such mishaps.

    According to Conti, driver distraction, especially in the age of cell phones, texts and tweets, is among the top causes of crashes. This 3D navigation system can help prevent such mishaps.

    "In complex driving scenarios, such as city traffic, following the directions from the navigation system while safely maneuvering can be a real challenge for many drivers," Brandt said. "An accurate spatial reproduction of the real-world offered by the 3D solution from Continental, HERE and Leia can help drivers grasp the necessary information quicker, better orientate themselves and stay more attentive to the driving task."

    The mapping content comes from HERE Premier 3D Cities. Urban areas and buildings are displayed with accurate location, elevation and façade color. 3D terrain models also provide elevations for representative depictions of a city's layout.

    Conti debuted this and other driving technologies at the All-Digital CES 2021 Jan. 11-14.

    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    Auto industry aims for Biden's EV sales goal
    2
    Auto suppliers are asking for contract relief
    3
    Semperit boosting hose capacity at Austrian site
    4
    Yokohama advances rubber compounding with artificial intelligence
    5
    EVs not far from achieving cost parity
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Plastics News China
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • Automotive
      • Tire
      • Non-Tire
      • Suppliers
      • ITEC
      • Silicone
      • Online Exclusive
      • Latex
      • Technical Notebooks
      • Executive Action
      • Government/Legal
      • Opinion
      • Rubber Division IEC
      • Blogs
        • Products
        • Wacky World of Rubber
      • Sustainability
    • War in Ukraine
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • 2022 Hose & Belt Manufacturers Conference
        • 2022 International Silicone Conference
        • 2022 International Tire Exhibition & Conference (ITEC)
        • 2022 Women Breaking the Mold
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
    • Advertise
    • DIGITAL EDITION