SINGAPORE—Helixtap Technologies has gone live with a new digital marketplace for the rubber industry.
The Helixtap Ecosystem is "a secure, independent marketplace for sellers, buyers and service providers to interact, with lower transaction costs and increased buyer/seller discovery," the company said in a Feb. 9 release.
The platform is aimed at everyone from smallholders, producers and processors to brokers, commodities traders and consumers.
Using real-time data, the platform provides financing options for rubber industry participants and access to more favorable shipping, finance and insurance rate, Helixtap said.
Ecosystem also is designed to help companies deliver net-zero emissions and business development goals and to support long-term contract pricing.
"Innovation in the natural rubber market is long overdue," Helixtap CEO Farah Miller said in the release.
The new platform offers "all market participants a digital marketplace to grow their businesses and provide greater transparency in the agricultural commodities market," Miller added.
Segsarn Trai-Ukos, the managing director of Michelin subsidiary Societe des Matières Premieres Tropicales Pte Ltd (SMPT), said the new technology will benefit smallholders and producers, as well as use technology to "provide better transparency for the right pricing and the right financing options."