HERTFORD, England—Malaysia-based natural rubber producer FGV Rubber Industries Sdn. Bhd. is expanding its marketing efforts in North America and Europe, and is partnering with rubber industry marketing firm Rubber Heart Ltd. to do just that.
The agreement includes marketing and sales of FGV Rubber Industries' technically specified rubbers and other specialty NR-based materials.
"FGV Rubber prides itself in being one of the leading NR producers in Malaysia, and our initiative to expand our customer base in Europe and North America requires a representative who knows our products," Syed Mahdhar Syed Hussain, chief operating officer of FGV Holdings Bhd.'s Plantation Sector, said in a statement.
Syed noted that the company chose to partner with Rubber Heart because the marketing company's founders, Gail Reader and David Cawthra, bring a depth of knowledge from both the scientific and marketing side of the industry, and both have extensive experience working with Malaysian companies.
Cawthra said Rubber Heart is proud to partner with FGV Rubber, in part because the NR producer is dedicated to sustainability and the future of the rubber industry.
"We are looking forward to embarking on this partnership with (FGV Rubber) and continue our long-standing relationship with the rubber industry in Malaysia," he said in a statement. "We admire its vision and ambition to be a global leader in natural rubber processing offering the highest quality products through good manufacturing and eco-friendly practices. We are excited to be part of the team to bring its green rubbers to new markets."