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August 05, 2020 02:40 PM

Corrie MacColl unifies distribution units under one name

Jim Johnson
Rubber & Plastics News Staff
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    Jorg Sundermann, Corrie MacColl
    Rubber trees take about seven years before they can start being harvested.

    LONDON—Corrie MacColl Ltd. is simplifying its global distribution business and adopting a unified name for the operations that once held three different monikers.

    The London-based natural rubber company said its Alan L. Grant, Centrotrade and Wurfbain Polymer distribution businesses have combined into one operation and will operate under the Corrie MacColl brand.

    The rationale behind the change is straightforward, said Ryan Wiener, global head of strategic marketing for Corrie MacColl, which is owned by Halcyon Agri Corp. Ltd.

    "There were a few reasons for this, but let's just leave it at streamlining our operations," he said. "Bringing them all under one name means that we have a single entity facing the customers.

    "It streamlines our strength in front of the customers, but we also were able to streamline our operations in the back office. We brought together logistics. We brought together accounting," he said.

    Creating a singular brand also helps the company when it comes to negotiating logistics costs as the previous arrangement had the three units acting independently. Combining forces allows Corrie MacColl to better negotiate rates. "It's as simple as organizing logistics and securing logistics contracts," Wiener said. "It's simple economies of scale. Synergies as well."

    Robert Meyer, who was CEO earlier this year when the branding changes were unveiled, called the move a "natural step in order to streamline our market approach and to reduce any global customer's confusion.

    "The move will help strengthen our corporate strategy to showcase industry leadership and drive innovation across the rubber market. Corrie MacColl will continue to do what it does best in leading the global marketplace for natural rubber," the former CEO said at the time.

    Corrie MacColl
    A nursery worker poses at a Corrie MacColl rubber plantation in Cameroon.

    Meyer, who has retired and was the company's founding CEO, has since been succeeded by David Li Xuetao, former CEO of GMG Global Ltd., who has more than 20 years in the tire, synthetic rubber and natural rubber businesses. Chief Corporate Officer Pascal Demierre retired in conjunction with Meyer's departure.

    "Bringing the brands together allows the Corrie MacColl Group to further leverage its geographical reach, while streamlining certain middle and back office functions," the company said. "The newly integrated team will provide a seamless global interface to the global marketplace for medical, industrial and specialty natural and synthetic rubber applications."

    Momentum Technology Laboratories of Uniontown, Ohio, is Corrie MacColl's technical support team and will continue to support the company's distribution system around the world. The company's Kelvin Terminals, Europe's largest latex tank terminal in Terneuzen, Netherlands, also will continue to serve the distribution operation.

    Kelvin Terminals has 6,500 metric tons of natural latex storage and 1,700 metric tons of synthetic latex capacity. Those materials then are distributed throughout Europe through tank trucks, intermediate bulk containers and drums.

    Halcyon Agri owns more than 30 processing facilities "in most major rubber producing origins," the company said. With a total processing capacity of 1.5 million metric tons per year, the company said it represents 13 percent of global natural rubber production.

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