HANOVER, Germany—Continental A.G.'s tire business is strengthening its focus on sustainability with the creation of a new department under the leadership of Claus Petschick.
The move bundles all sustainability-related activities and projects of the tire division and is part of Conti's "Vision 2030" strategy, which looks to align the German group with the ongoing transformation in the automotive industry.
Petschick took over as head of sustainability April 1 and is responsible for "the strategic direction and worldwide steering of all sustainability projects." He reports directly to Christian Koetz, head of the tire business, according to Conti.
The focus of the tire business' sustainability strategy will be on four topics: climate change mitigation, clean mobility, circular economies and sustainable supply chains. The German supplier also said it is "systematically investing" in R&D for new technologies, alternative materials and environmentally compatible production process in order to make more energy-efficient and environmentally friendly tires in the future.
This includes efforts to increase product service life through retreading and Conti's 2013 investment in ContiLifeCycle plant in Hanover, Germany.