Bridgestone out with new sustainability campaign

TOKYO—Bridgestone Corp. is out with a new campaign to highlight the company's sustainability efforts.

Called "A Layered Journey," the campaign explains the company's natural rubber value chain starting from rubber trees.

"This new campaign highlights our approach to sustainable procurement of natural rubber, which includes environmental stewardship practices, respect for human rights, support of fair labor practices, and increased transparency. We are working to implement similar initiatives across our entire global supply chain," Global Chief Business Strategic Officer TJ Higgins in a statement.

The new campaign includes details about how Bridgestone implements sustainable and responsible practices during procurement, product development, manufacturing and delivery.

The tire company said the program also is a "call to action" for others working with the company "to implement sustainable solutions that have a positive impact for people and nature."

More details are available at bridgestonesustainabilityjourney.com/en-us/index.