SOUTHAMPTON, Pa.—While a cold beer may be the end product for its customers, BrewSavor's website redesign was more than a pint-sized effort.
BrewSavor, a brand of thermoplastic and thermoset hoses, tubes and fittings for the brewing industry from hose manufacturer and Southampton-based NewAge Industries, recently launched a streamlined website at brewsavor.com for craft, home and commercial brewers.
The site, which is designed to be user-friendly, spotlights crush-resistant and kink-resistant brewery hose assemblies and a selection of tubing and reinforced hoses for fluid transfer, according to BrewSavor. Visitors to the site can search by market, application or product, based on cold or hot brewing processes, or by tubing or hose usage, such as brew hose, beverage line or gas transfer.
BrewSavor offers phthalate free (man-made chemical plasticizers that soften plastics and make them more flexible), antimicrobial, NSF-listed and tubing with barrier properties to limit oxygen and CO2 seepage. Fittings, clamps and cutting tools are also detailed.
As well, brewing industry tips and suggestions are offered via a blog that features articles on materials, and graphics are available on the site that demonstrate how and where certain hoses are used. Product innovations are highlighted, and a brew market specialist is available to answer questions, according to the company.
"The BrewSavor team is committed to offering educational information to brewers and to being a resource for fluid transfer solutions," NewAge Industries said in a news release. "The team has decades of experience in the manufacture of thermoplastic and thermoset tubing and hoses. The group is eager to interact with those involved in brewing and dispensing and to learn more about the challenges of these applications."
The site also details the employee-owned company's sustainability efforts, through its use of solar power, zero landfill and community service.
Purchases cannot yet be made on the site, however that ability is coming soon, BrewSavor said.
NewAge Industries began in 1954 and maintains a large inventory of plastic and rubber tubing, providing custom extrusion and fabrication capabilities.