Andre Bachand, a member of the Quebec National Assembly for Richmond, said the Quebec government is looking to support businesses looking to modernize factories and boost productivity.
"Thanks to this investment, Soucy Techno will reinforce its position in the market and respond even better to its clients' requests as they grow," he said in a statement. "I salute the spirit of innovation of this flagship business, whose success is felt throughout the region and across Quebec."
Soucy will add about 20-25 new jobs over the course of the project, bringing employment to about 250 at the Sherbrooke site, Bedard said.
Besides agriculture, the Soucy Techno official expects the mixer to make gains in government applications, mining, power sports and defense, among others. Soucy Techno sells about half of its rubber mixing volume to outside customers, while the rest is used by other Soucy Group divisions to produce a variety of goods.
Bedard also said he believes his firm will be able to find enough business to utilize all the additional rubber that will be produced, as the firm doesn't expect any slowdowns in the market sectors it serves.
The company, he added, doesn't focus on commodity applications, but rather areas where its technical knowledge and research and development work help separate it from others in the custom mixing market.
"We have a very good R&D team with knowledge that has been accumulated over years of experience. That shows up in the performance of our compounds," Bedard said. "We are highly specialized and (concentrate) on the technical, high-quality, high-performance compounds."
Soucy also works closely with customers on a regular basis to help them develop the compounds needed for a particular application, Michael Cassin, Soucy Techno director of sales, told Rubber News.
"We work with them at their facilities, and help them understand what's going on," he said. "We have very close relationships with all of our customers."
Bedard pointed to the firm's patented Soucyprene-brand compound as evidence of its R&D capability. The material, developed in response to military requirements for continuous track pads, incorporates Kevlar aramid fibers and nanotube technology to strengthen the compound.