WASHINGTON—Beltservice Corp. is partnering with Reveyron to distribute its products in North America and provide factory level service in Canada, Mexico and the U.S. for Reveyron slabs and fabricated products.
The move is part of an effort to expand on Beltservice's lightweight conveyor belting, Paul Hirschmann, director of lightweight products, said at the NIBA annual meeting, held recently at the Gaylord National Hotel in Washington.
"We've always had that part of our business, but in the last three or four years, we've put a lot of emphasis into trying to grow that," Hirschmann said. "Reveyron's been one of our partners for over 10 years."
In the past, Beltservice has been looking to partner with and "fly the flag of a brand or company" specifically based in Europe, Hirschmann said. What makes the partnership work is Beltservice's focus on servicing and being dedicated to being a partner to distribution in the marketplace, rather than selling to end-users. As the market has been changing with how larger manufacturers approach it, there's an opportunity to grow the business.
"It's a great partnership. We've put together a team of people to go out and promote these products," he said. "We've worked with Reveyron for years, and we just think it's going to be something that the market will embrace and take advantage of."
The partnership will work in a similar function to Beltservice's agreement with Movex, where Beltservice is the direct factory representative and will promote the brand in North America for Reveyron, he said. As part of the development of Beltservice's lightweight program, the company has invested in hiring, bringing on about four new salespeople with industry experience, some based on the West Coast. It also is educating and training its current sales staff on the new products. The team will cover the entire North American region.