Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Automotive
    • Tire
    • Non-Tire
    • Suppliers
    • Silicone
    • Online Exclusive
    • Latex
    • Technical Notebooks
    • Executive Action
    • Government/Legal
    • Opinion
    • Rubber Division IEC
    • ITEC
    • Blogs
    • Sustainability
    • Products
    • Wacky World of Rubber
  • War in Ukraine
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • 2022 Hose & Belt Manufacturers Conference
    • 2022 International Silicone Conference
    • 2022 International Tire Exhibition & Conference (ITEC)
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. Expansion
December 06, 2019 02:35 PM

Reveyron partners with Beltservice for distribution

Kyle Brown
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    WASHINGTON—Beltservice Corp. is partnering with Reveyron to distribute its products in North America and provide factory level service in Canada, Mexico and the U.S. for Reveyron slabs and fabricated products.

    The move is part of an effort to expand on Beltservice's lightweight conveyor belting, Paul Hirschmann, director of lightweight products, said at the NIBA annual meeting, held recently at the Gaylord National Hotel in Washington.

    "We've always had that part of our business, but in the last three or four years, we've put a lot of emphasis into trying to grow that," Hirschmann said. "Reveyron's been one of our partners for over 10 years."

    In the past, Beltservice has been looking to partner with and "fly the flag of a brand or company" specifically based in Europe, Hirschmann said. What makes the partnership work is Beltservice's focus on servicing and being dedicated to being a partner to distribution in the marketplace, rather than selling to end-users. As the market has been changing with how larger manufacturers approach it, there's an opportunity to grow the business.

    "It's a great partnership. We've put together a team of people to go out and promote these products," he said. "We've worked with Reveyron for years, and we just think it's going to be something that the market will embrace and take advantage of."

    The partnership will work in a similar function to Beltservice's agreement with Movex, where Beltservice is the direct factory representative and will promote the brand in North America for Reveyron, he said. As part of the development of Beltservice's lightweight program, the company has invested in hiring, bringing on about four new salespeople with industry experience, some based on the West Coast. It also is educating and training its current sales staff on the new products. The team will cover the entire North American region.

    Reveyron’s new extrusion/calender conveyor belt production line.

    Reveyron is bringing on a new manufacturing line at its Lyon, France, facility. The company had been producing polyurethane conveyor belts with powder coat with the capability to make very short runs, Reveyron President Pierre Reveyron said. The belts can be produced in slabs about 330 feet long by about 6.5 feet wide with multiple possible colors and thickness.

    Production for the powder coat line is full, and Reveyron invested in a new extrusion/calender conveyor belt manufacturing line in the same facility, he said. The line, also producing at about 6.5 feet wide, has been installed and the first test was run recently. The two lines give Reveyron the flexibility to do long-run manufacturing with customized short runs. Polyurethane belts have applications in the food industry, but are expanding to include other markets, he said.

    "More and more we are selling PU belting in industrial applications," he said. "Polyurethane belts are more abrasion resistant than regular, so for some applications we can shift to that type of belt. They are much more easy to customize. … It's tighter, it's very strong, it can go wide and fast."

    As Reveyron has worked on the new manufacturing line, it brought on four more employees, bringing the company total to about 60, he said.

    The Beltservice partnership is a natural extension of Reveyron's ongoing relationship, and it made sense to move forward with it as the company was bringing on the new manufacturing line, he said.

    "We tried to find the best way to get closer," Reveyron said. "This is important for us, not to consider Beltservice as a distributor, but this is the arm of Reveyron in the U.S. We are producing the belt, they are selling it. … We consider that they are part of our company."

    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    ExxonMobil to increase olefinic capacity with $2 billion expansion
    2
    Uth: Investment in solar power a reflection of success
    3
    Stellantis rescinds ‘burdensome' contract terms for suppliers
    4
    Our View: Evolution is the solution to industry woes
    5
    Orion supports electrification with new production plant
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Plastics News China
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • Automotive
      • Tire
      • Non-Tire
      • Suppliers
      • Silicone
      • Online Exclusive
      • Latex
      • Technical Notebooks
      • Executive Action
      • Government/Legal
      • Opinion
      • Rubber Division IEC
      • ITEC
      • Blogs
        • Products
        • Wacky World of Rubber
      • Sustainability
    • War in Ukraine
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • 2022 Hose & Belt Manufacturers Conference
        • 2022 International Silicone Conference
        • 2022 International Tire Exhibition & Conference (ITEC)
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
    • Advertise
    • DIGITAL EDITION