HENRY COUNTY, Ga.—With its first foray into the East Coast, Utah-based Purple Innovation Inc., will invest $21 million in a mattress manufacturing facility in Henry County, creating about 360 jobs.
The 520,000-sq.-ft. facility in which Purple Innovation will make its patented, hyper-elastic mattresses already exists, and Purple Innovation will sub-lease space within the building, according to Purple's Chief Financial Officer Craig Phillips.
The company, which maintains manufacturing facilities in Alpine and Grantsville, Utah, said it is expanding its manufacturing operations to the East Coast to meet consumer demand there.
"We'll be using the investment to build up our manufacturing equipment and capabilities—increasing the number of Mattress Max machines to six, adding smaller injection molding machines and mattress and ancillary product assembly equipment alongside additional warehouse and racking equipment," Phillips said. "We'll also be upgrading our infrastructure to support equipment and technology enhancements that maximize efficiency."
Established in 2015 by Tony and Terry Pearce, brothers who have extensive experience in engineering and materials science, Purple Innovation focuses on comfort products such as mattresses, pillows and wheelchair seat cushions. Purple's patented stretchy gel technology, called the "Purple Grid," was developed by the brothers to provide support without sacrificing comfort through a surface that provides pressure relief.
Phillips said the polymer's configuration—produced by the aforementioned Mattress Max machines and so named for its purple color—is what makes it "incredibly unique."
"The Purple Grid is designed to dynamically flex under pressure, which cradles your hips and shoulders while supporting your back," Phillips said. "With thousands of open-air channels, the Purple Grid neutralizes body heat throughout the night so you sleep cool all night long in contrast to the closed-cell polyurethane foam used in most mattresses that prevents easy airflow."
Phillips said the cushioning offered by the Purple Grid is unlike that which is offered by springs, foam, gel or air, in that it has pressure-relieving characteristics.