WARWICK, N.Y.—"Service is king" is a mantra by which just about any successful company can be measured, said Mechanical Rubber CEO Cedric Glasper.
With that focus in mind, the East Coast manufacturer of custom rubber and plastics products for the aerospace, military defense, transit and industrial markets is heading west, looking to establish a manufacturing facility in central California.
The company recently set up an office in Richmond, Calif., and the manufacturing plant is expected to be built in "the next 18 months" in the same region, though whether it also will be located in Richmond is not yet known, Glasper said.
"That's what Jeff Bezos proved, didn't he?" Glasper said of the Amazon CEO and aerospace entrepreneur. "That service is king? Anyone can make a widget, but not everyone can deliver service."
Mechanical Rubber's West Coast footprint, Glasper said, will allow the company to be on-site for follow-up meetings and immediate quality control, trouble shooting and technical assistance for its customers.
"Our goal is to have a footprint on both coasts, to be able to service our customer base better—and even add to it if possible," Glasper said. "The irony is we already have an active presence on the West Coast. But it's that old adage: the customer wants their supplier next door to them.
"This allows us to service our customers on the West Coast, East Coast and everywhere in between."
Glasper said there always is a market share to be had in a new area, especially in a growing state like California. Whether customers in the aerospace and transit sectors will come on board with Mechanical Rubber remains to be seen, Glasper said.
Mechanical Rubber, which produces aluminum alloys, thermosets and thermoplastics, already boasts contracts with such global companies as Lockheed Martin, Boeing, Airbus, Northrop, Bombardier and Learjet, among others.
And with Boeing based in Seattle, Lockheed Martin with headquarters in Palmdale, Calif., and numerous military bases throughout the state and region, Mechanical Rubber's West Coast future looks bright.