AKRON—Like the perfect tire compound, building the future requires just the right amount of every ingredient.
It takes a dash of history, the right amount of legacy and a whole lot of new technology and ingenuity.
In the end, Bridgestone Americas Inc. thinks it has perfected the recipe for its future in North America. It's a future that starts at the Akron-based technology and testing facilities and takes shape at the newly christened Advanced Tire Production Center (ATPC).
The ATPC—a $21 million, 80,000-sq.-ft. race tire manufacturing center—is the first new tire plant to open in Akron in more than 70 years. The facility employs around 60 and manufactures all of the more than 25,000 Firestone Firehawk tires Bridgestone supplies the NTT IndyCar Series each racing season. ATPC replaces the company's 1 million-sq.-ft., century-old race tire manufacturing plant, also in Akron.