GREENVILLE, S.C.—Michelin North America Inc. has named Tony Menard its director of motorsports, succeeding Chris Baker, who is scheduled to retire in March 2020 after a 38-year career with the tire maker.
Ménard, currently global business leader for Michelin brand in the passenger-vehicle category, relocated to Greenville from France earlier this year in preparation for the move, Michelin. The appointment is effective Jan. 1.
A native of Le Mans, France, Ménard has held several executive positions during his 30-year Michelin career, including several years leading the company's marketing efforts in East Asia.
"Chris has played a vital role in the growth and success of our motorsports program, both for BFGoodrich and Michelin in North America," Matthieu Bonardel, global director for Michelin Group's motorsports business entity, said.
"His passion and understanding for motorsport fueled growth in the organization and established credibility in the market. Chris's leadership propelled the group, which experienced tremendous success with race wins, and advanced the way the brands leveraged our motorsports participation to benefit the overall business."
Baker oversaw the development of the motorsports function for Michelin and BFGoodrich Tires brands as a single business unit in North America. He also directed the expansion of Michelin's involvement in IMSA sports-car racing as the "Official Tire of IMSA" and BFGoodrich Tire's partnership with SCORE International Racing as the "Official Tire of SCORE."