JOHNSTOWN, Ohio—Tech, the tire and wheel brand of parent company Technical Rubber Co., is adding Mitch Langford as marketing manager for North America.
Langford's work history includes a background in digital and traditional marketing, content development and communications for companies including Malco Automotive Products and J.C. Whitney.
"Mitch's experience with the automotive industry and his expertise with digital marketing, made him a natural choice," Brent Klomparens, director of marketing and key accounts for the Americas, said in a statement. "We know Mitch will be a great addition to our team."
Langford "will help drive the creative concept, development and execution of all marketing initiatives for Tech throughout North America," the Johnstown-based company said.