FORT MILL, S.C.—As Continental Tires the Americas L.L.C. invests in North America to increase its market share, the company will look to Shane Messner to lead the bicycle division.
Messner's appointment as head of Bicycle the Americas, effective immediately, "comes at a time of increased investment in the U.S. and Canada by the leading German brand as it looks to further accelerate market growth," Continental said Dec. 13.
Continental said its distribution partnership with QBP will allow the company to "ramp up its presence" in N.A.
Messner has more than 15 years experience in the tire industry, serving in multiple executive roles with various global and North American tire companies.
"I am honored and excited to join Continental and lead a team supporting one of the most iconic brands in the bicycle industry," Messner said. "Continuing to listen to our customers and partners across our distribution and retail network is essential for Continental's success in the years to come."
Messner said the company has invested heavily in road while also successfully launching a new gravity line in 2022.
"It's an exciting time to partner ... as we are launching our first comprehensive policy in December and joining forces with QBP to enhance our service to retailers," Messner said. "Whether you are a road, gravel or MTB-focused shop, we look forward to serving you and helping to grow the industry."
Spiridon Spiridonou, head of Continental Bicycle, said Messner has a proven track record of success.
"We look forward to bringing his unique skills and perspectives to the team and are confident that he will be a valuable addition to develop the team and steer our ambitious growth plans," Spiridonou said.
