TOKYO—Bridgestone Corp. has promoted Shuichi Ishibashi, a 41-year company veteran who held senior executive roles at the company's North American operations throughout the 1990s, to CEO, succeeding Masaaki Tsuya who has held that position since 2012.
The change will become effective in March 2020 after a Bridgestone board of directors' meeting, the company added.
Ishibashi joined Bridgestone in 1977 and has "great experience" in the tire and diversified products segments in the U.S. and Japan, the company said.
He moved to the U.S. in 1989 and joined Firestone Tire & Rubber Co.'s management team shortly after Bridgestone had acquired Firestone.
Ishibashi—no relation to the family of Bridgestone founder Shojiro Ishibashi—returned to Japan in 2003 and has held executive positions of increasing responsibility since.
In 2016, he was named an executive vice president and executive officer and has served in global leadership positions responsible for diversified products, original equipment business, solutions business, CSR, business strategy, sports and cycle business, and mining and agricultural solutions business.