COLOMBO, Sri Lanka—Global Rubber Industries Pvt. Ltd. has hired industry veteran Rafael (Tony) Lugioyo as head of global sales, tasked with increasing the company's global expansion with its portfolio of specialty tires.
Lugioyo, who has more than 28 years of experience in sales and marketing, will be based in the U.S. and will lead GRI's efforts to expand its sales, distribution and dealer network in the agriculture and construction tire segment.
Formerly the managing director with American Tire Distributors Inc., Lugioyo also previously was managing director/equity partner of Hercules Tire & Rubber Co., and vice president and founding partner of Tire Distributor Inc. in Florida.
According to GRI, Lugioyo is fluent in English, Spanish and Italian, and has managed international staff and country specific sales covering more than 50 countries.
"Tony's experience and knowledge will benefit our global sales and support the continuous growth of GRI's global distribution network," GRI Managing Director Prabhash Subasing said in a statement.
Lugioyo said he was "looking forward to joining a great global team and (feels) fortunate to be part of GRI's future endeavors and sustained growth."