AKRON—Goodyear has named Mamatha Chamarthi as senior vice president and chief digital officer, along with hiring Will Roland as senior vice president and chief marketing officer.
Both appointments are effective Aug. 1
"It's imperative that we understand our customers on a deeper level and both Will and Mamatha allow us to leverage data and consumer insights to transform how we meet customer needs," said Mark Stewart, CEO and president of the world's third-largest tire maker. "I am confident both will help us make agile and data-informed decisions and I am excited to have them join team Goodyear."
Like Stewart, Chamarthi comes to Goodyear from Stellantis, where she worked as chief software business growth officer. At Stellantis, she created and led the company's software business, which hit its year-over-year revenue targets.
She also worked as CIO and digital officer, leading Stellantis in its connected vehicle solutions and IT/cybersecurity.
At Goodyear, she will lead the digital business and CIO duties.
In this new role for Goodyear, Chamarthi will oversee all aspects of digital businesses, in addition to traditional CIO responsibilities. She will also establish and execute a comprehensive digital strategy, encompassing solutions for products, plants, services and processes.
Roland also comes from Stellantis, where he led media, consumers, analytics and digital services for North America. Roland also previously worked as president of solutions for public media, "overseeing data and platform management, advanced analytics, data science and applied marketing strategies."
At Goodyear, Roland will help steer the company's brand and marketing strategies as outlined in the Goodyear Forward plan.
