NASHVILLE, Tenn.—Elevate Commercial Roofing Systems, a subsidiary of Holcim Building Envelope, has appointed Kim Eckerman as the company's next vice president of marketing and communications for the Americas.
Eckerman has nearly two decades of experience in the roofing industry, and she will be charged with strengthening the overall portfolio by leading initiatives in the Elevate, GenFlex and Gentite brands.
Eckerman previously served as director of marketing and communications for Tamko Building Products.
"We are thrilled to welcome Kim to the Elevate team," said Kristin Beck, president of Elevate Commercial Roofing Systems in the Americas. "Her extensive experience in building a strong brand with a customer-first approach will be invaluable as we continue to strengthen the Elevate business.
"Kim is a proven marketing leader in the roofing industry, and with her on the Elevate team, we will continue to make positive progress on our journey while keeping our customers and communities at the heart of everything we do."
Holcim Building Envelope, the overarching company that delivers the Elevate brand, "is committed to raising the standards of building solutions by delivering superior quality and innovation while addressing industry needs."
Services and products include residential and commercial roofing, wall and lining systems, insulation and waterproofing solutions for a range of markets and industries.
Holcim's portfolio includes Elevate Commercial Roofing Systems, Duro-Last Roofing Systems, Malarkey Roofing Products, GenFlex Roofing Systems, Gaco and Enverge Spray Foam.