Debra Lechner named chief marketing officer at Ecore

LANCASTER, Pa.—Debra Lechner has been named the next chief marketing officer at Ecore International, a manufacturer of high-performance flooring materials made from reclaimed materials.

Lechner brings more than 30 years of experience in strategic development, brand-building, market research and analysis, and product management to the position.

"Deb is an extremely successful, results-oriented leader with a well-established track record of leading customer-focused marketing programs and teams for major companies and brands in the building materials arena," said Jay Doubman, Ecore's chief operating officer and president of the flooring and industrial business unit. "She has a passion for innovating to improve the customer experience and we are eager to tap her talents and experience to build on our company's successes and further strengthen Ecore as a flooring industry and brand leader."

As chief marketing officer, Lechner will be charged with the planning and execution of Ecore's marketing and advertising goals. She will report directly to Doubman.

"Ever since my ad agency days, I have kept Ecore on my radar and have always been impressed with the company's unwavering commitment to innovation and sustainability," Lechner said. "I am thrilled to be part of such a mission-minded company and to have the opportunity to share this phenomenal story with the world."

Lechner previously worked for Armstrong World Industries; Stoner Bunting Advertising, where clients included specialty flooring companies; and Cornerstone Building Brands, where she led channel marketing, digital marketing, product management, training, merchandising and sustainability for the company's siding, fence and railing business.

"Over the course of her career, Deb has been involved with virtually every aspect of the flooring industry," Doubman said. "She has a keen understanding of market drivers, emerging trends and customer needs in both the commercial and residential segments, and she knows how to interpret and apply those factors to create products, programs and processes that drive growth."

Ecore works in applications "from the patient room to the classroom to the weight room to the playground," designing innovative surfaces with ergonomic, acoustical and safety performance characteristics that support health and wellness.

For the planet, Ecore diverts waste, using it to produce high-performance surfaces that can be recycled, while using processes that save energy and reduce carbon emissions.

The company serves customers in more than 75 countries.