ROME, Ga.—Pirelli Tire North America Inc. is promoting Claudio Zanardo to its CEO position, effective Nov. 1, replacing Pietro Berardi, who is leaving the company to become the new CEO of AS Roma, a Series A soccer team based in Rome, Italy.
Zanardo's promotion was made "in order to keep building on the solid work done so far and capture future growth opportunities in the region," Pirelli said in a statement. Zanardo will join the North American team from Pirelli's Milan headquarters, where he has most recently served as senior vice president for its motorcycle and cycling tire businesses.
As CEO of the North American region, Zanardo will be responsible for the car, motorcycle and cycling businesses, as well as the tire maker's North American manufacturing facilities in Rome, Ga., and Silao, Guanajuato, Mexico.
He has extensive experience in the automotive industry, according to Pirelli. He joined Ducati Motor Holding in 2004, where he served in a number of roles, including head of sales strategies and planning.
He joined Pirelli in 2015, taking charge of marketing and controlled retail for Region Europe until assuming responsibility for Driver Italia (Pirelli's franchise network) in 2016.
He was then appointed country CEO of Italy, before moving to the role of senior vice president of motorcycle activities in January of 2020. In February 2021, he was also given responsibility for cycling.