NASHVILLE, Tenn.—Bridgestone Americas Inc. has appointed Steve Kinkade vice president of communications.
In this role, the company said, Kinkade will oversee a communications strategy that engages Bridgestone Americas stakeholders and employees, promotes company brands and products, and supports the company's corporate reputation.
"As our industry rapidly changes, so too does our business at Bridgestone Americas, and it is imperative that we continue to foster a world-class communications team that helps to promote our brands, our products and the great work being done by our employees," said Chris Karbowiak, vice chair, chief administrative officer, chief risk officer and executive vice president, Bridgestone Americas. "Steve's background in managing strategic corporate communications programs for leading automotive companies in North America will be a tremendous asset in helping us strengthen our communications program across Bridgestone Americas."
Kinkade recently served as department head of public relations for the Honda brand. During his time at Honda, he also led media relations and strategy development for both Honda and Acura brands, Honda Power Equipment, Motorsports and the company's safety communications efforts.
In addition, Kinkade managed a cross-branded, U.S.-based team with presence in Detroit, Atlanta, New York and Los Angeles. Prior to his tenure with Honda, he served as the general manager of automotive communications at Ally Financial and also held roles with Ford Motor Company and Audi of America.