SEREGNO, Italy—Off-highway tire manufacturer Balkrishna Industries (BKT) has hired industry veteran Ludovic Revel to be its president Global OEM.
Revel will be tasked with strengthening BKT's growth strategy in the OEM channel and consolidating BKT's brand visibility among global stakeholders.
With three decades worth of OTR experience, Revel will lead a dedicated team whose goal is to expand BKT's OEM channel, exploring new markets, new business and development opportunities, the Indian tire maker said.
"I am greatly impressed by the remarkable growth path BKT has made over the years, taking the company to a worldwide leadership position in the specialty tire industry," Revel said. " It is an honor for me to join a company that is deeply rooted in sound traditional values but has a strong international perspective, a clear strategy and strong ambitions for the years to come."
Revel will report directly to Lucia Salmaso, managing director of BKT Europe. Prior to this he was president, North & Central America, for Yokohama TWS, for 14 months and prior to that spent 24 years with Trelleborg Wheel Systems S.p.A. in various managemetn positions. He started his career in 1997 with Pirelli & C. S.p.A.
Rajiv Poddar, joint managing director at BKT, said Ludovic will help to drive the company's OEM strategy.
"Under his guidance, BKT not only will respond to market challenges, but also position itself as a reliable partner in the global off-highway tire industry," Poddar said.
"His experience and leadership will be essential to our expansion process and to consolidating our global presence, with the goal of achieving other ambitious and unprecedented milestones"
Revel said BKT has "the right resources, skills, know-how and production capabilities to convert into reality any business opportunity: every choice will be thought out strategically to contribute to the development of BKT's success in all segments and channels, starting from OEM."
He said the focus will be on building long-term relationships with OEMs, "leveraging on common vision, as well as on an open and transparent dialogue, which will drive the customer satisfaction and company's success in the global OEM channel."
