Bryan Daniels to lead Barentz market acceleration team

AVON, Ohio—Barentz has added two decades of experience to its staff with the addition of Bryan Daniels as market acceleration group director.

Daniels has worked in sales and strategic team-building for more than 20 years. He will be charged with growing sales in all U.S. areas for the global chemical distributor, which focuses on human and animal nutrition and pharmaceutical applications and other markets.

"He is a highly motivated, results-driven business professional with extensive experience maximizing revenue and market share, leading initiatives from conception to execution," Barentz stated in a Feb. 28 release.

Barentz said it typically identifies market opportunities for existing product lines in North America through its market acceleration group.

As group leader, Daniels will be charged with market identification and qualification processes, from plan development to oversight of digital marketing initiatives.

"We are excited to have Bryan on our team," said Mike Efting, executive vice president of market and sales development. "This is a crucial position within Barentz, and his proven leadership, coaching and team-building skills will bring significant value to the Barentz sales organization and our principals."

Barentz, founded in 1953, has formulation centers and application laboratories in EMEA, the Americas and Asia-Pacific.

The company saw sales of about $2.7 billion in 2022 and employs about 2,000 people across the globe.