STOW, Ohio—Ascenso Tires North America has hired former Continental North America executive Douglas Duesing as an original equipment manufacturer (OEM) sales manager in North America.
Ascenso, a subsidiary of India's Mahansaria Tyres (Pvt.) Ltd., said Duesing has more than 10 years of experience working in agriculture, construction and mining OEMs. According to the company, he will be focused on OE accounts in North America.
According to his profile on LinkedIn, Duesing at Continental North America for nearly 10 years in a variety of industrial sales positions, most related to off-highway businesses. Most recently he was an account executive for a year for Fort Robotics.
Ascenso, known as Tyres International prior to being acquired in 2021 by Mayansaria, said it has "received positive feedback from key global OEMs embracing our fast product development and our superior total cost of acquisition."
"As consolidation continues to take place in the marketplace, we see an increased demand from the OEMs for a high-quality value brand such as Ascenso," Olivier Hubrecht, president global OEM for Ascenso Tires, said.
"We are therefore adding more OEM experts to the global OEM team to answer to that need. Douglas has a proven track record and is the right fit to support our strong growth."
This appointment follows by a few weeks the hiring of Carlstar Group executive Thomas Clark as president and promotion of Marty Bezbatchenko to CEO.
