Racing isn't just about winning. Not entirely.
It's about moving forward, facing new challenges and pushing the boundaries.
And you can't do all of that if racing isn't inclusive. So to that end, Yokohama Tire Corp. is doing its part.
Through a program aptly called All-In, the tire maker is throwing its weight and resources behind initiatives that actively work to bring more diversity to motorsports. Particularly gender diversity.
And that's good for the sport in the long run.
"For myself, it is the adage that if you can't see it, you can't be it," Patricia Wall, Yokohama's motorsports manager, said in an email interview about the All-In program. "By promoting diverse drivers, Yokohama hopes to inspire a future generation of racers," Wall said.
For Yokohama, that promotion starts with a partnership, one with MDK Motorports which is promoting diversity through the Porsche Motorsport Pyramid.
And it all kicked off with the Porsche Sprint Challenge North America by Yokohama at Florida's Sebring International Raceway in late March.