Through BPROUD, an employee resource group for LGBTQ+ teammates and allies, the company said it provides "a platform for connection and support both within Bridgestone and in the community."
The company's sponsorship of the parade takes those initiatives further for all of its Nashville employees and the community they call home.
"At Bridgestone, we're proud to be a presenting sponsor of the Nashville Pride Festival and Parade for 10 consecutive years," Sara Correa, chief marketing officer for Bridgestone Americas, said in a statement. "We are committed to promoting a culture that celebrates and champions the unique values, opinions, ideals and needs of our teammates, customers, communities and those that we serve. We believe this not only helps make us stronger as a company but strengthens Nashville as a whole."