COSTA MESA, Calif.—As auto makers spend billions developing autonomous and electric vehicles, a new J.D. Power/SurveyMonkey study suggests the industry has its work cut out for it in terms of consumer confidence.
The first J.D. Power Mobility Confidence Index Study found consumers have a low level of comfort about the future of self-driving vehicles, posting a confidence index of 36 on a 100-point scale, and middling confidence in battery-electric vehicles, with an index of 55.
J.D. Power collaborated with SurveyMonkey in polling consumers and industry experts, and it plans to measure consumer readiness for self-driving and electric vehicles on a quarterly basis.
Consumer confidence was lowest when it came to comfort riding in self-driving vehicles, scoring 34, and comfort being on the road with others using self-driving vehicles, scoring 35.
Kristin Kolodge, executive director of driver interaction and human machine interface research at J.D. Power, said the low confidence level was driven by lack of education on self-driving vehicles and the fact that it may not be what consumers want.
The study found the majority of consumers surveyed, 66 percent, admitted to having little or no knowledge about autonomous vehicles.