LAS VEGAS–An online marketplace is being launched in early November for both manufacturers and resellers in the specialty automotive segment.
The Specialty Equipment Market Association said SEMA360 will be open Nov. 2-6 and is in response to the cancellation of the 2020 SEMA Show in Las Vegas due to COVID-19.
Without the large annual gathering, SEMA created the online marketplace for industry members seeking a "solution in the absence of" the show, SEMA said.
"The industry made it clear there is a void to fill," Tom Gattuso, SEMA vice president of events, said in a statement. "SEMA360 addresses that need by leveraging SEMA's exclusive buyer database to connect manufacturers with resellers."
SEMA360 will include what the trade group calls a "simplified platform for manufacturers to showcase their new products and innovations."
The offering also will provide "efficient interaction between manufacturers and resellers for quality business exchange," SEMA said. There also will be SEMA vehicle reveals and educational offerings.
Exhibition cost is $495 for SEMA members and $1,495 for non-members. Attendee registration will open in mid-September and will be free to qualified buyers who are SEMA members. Non-member attendees will pay $25.
More information and registration is available at sema360.com.
"Creating a platform where the industry can gather and discover new products and trends has always been a SEMA priority," SEMA CEO Chris Kersting said in a statement. "SEMA360 is the ideal solution to bring the industry together at a time when we've all been kept apart. The platform allows qualified buyers to interact with manufacturers, see innovative new products, check out top SEMA Show builds, and take in industry-leading educational offerings."