AKRON—In the midst of change lies opportunity.
And as the automotive industry undergoes one of its most profound transformations, opportunities are emerging for the rubber industry.
During her keynote presentation on the first day of the Rubber in Automotive Conference, Karen Schwartz, Michelin North America Inc. vice president of marketing for business to business, will explore some of those opportunities as they relate to hydrogen technology development.
Schwartz will provide insights into the hydrogen technology that Michelin has built with its partner Faurecia S.E. through their joint venture, Symbio. In doing so, she will expound on the impact the technology could have on the automotive industry overall, and the role that rubber plays as the technology emerges.