GREENVILLE, S.C.—Tires are just the start.
Because for Michelin North America Inc., the focus is on moving. Forward. Sustainably.
Yes, tires play a critical role in the company's overarching mission to create stronger, safer more reliable mobility ecosystems. But Michelin's vision for mobility is wider—the commitment deeper—than tires alone.
And that space—around and beyond tires—is where the company's commitment to cleaner mobility takes root.
"Michelin is—and always has been—a forward-thinking mobility company," Anthony Reyes, vice president of hydrogen services for Michelin North America Inc. told Rubber News in an e-mail interview. "We're on the ground floor of multiple initiatives, nationally and globally, that will push the development of the infrastructure needed to make hydrogen mobility take off."
And given the chance, Michelin says, hydrogen mobility will take off. In fact, the company is so sure of the technology's promise that it is prepared to prove it with a 12-month project that puts its hydrogen fuel cell capabilities to the test.