FAIRLAWN, Ohio—When it comes to Michelin, feel free to expect the unexpected.
Because the world's largest tire maker may just surprise you when it comes to the technologies it harnesses. Tires, of course, are the core of what the company does, but it is—first and foremost—a mobility company.
And mobility, simply, is bigger than tires. That's why Michelin's vision is, too.
It is why the company has taken all of its tire expertise and built around it, adopting a strategy that embraces technologies within, around and beyond the tire sphere.
So when you hear that the company has been working in the hydrogen technology development space for more than two decades, chalk it up to one of those unexpected Michelin things that make a whole lot of sense in the bigger picture.
"We have a stated ambition to not just focus on our core, but look around and beyond tires as well," Karen Schwartz, Michelin North America Inc. vice president of B2B marketing, said during a keynote presentation at the Rubber in Automotive Conference, hosted in Fairlawn by Rubber News. "We believe that an entire (mobility) ecosystem is going to be needed to be all-sustainable in the future."
That all-sustainable ecosystem will need some all-sustainable mobility technologies. So Michelin is investing in those kinds of technologies. Hydrogen, naturally, is among them.