NURBURG, Germany—Goodyear has expanded its business relationship with the Nurburgring racing circuit, securing "naming rights" to two sections of the legendary track's 12.9-mile, 73-turn length.
In one case, the track has agreed to name the "short loop"—a section of the 3.2-mile Grand Prix course that can used on its own or as part of the larger circuit—the "Goodyear loop."
In the second case, a hairpin corner at the southernmost point of the circuit—known up to now as the Dunlop hairpin—will become the "Goodyear turn."
The naming changes are an extension of a marketing partnership the track and Goodyear have had for more than a decade and are in line with Goodyear's decision two years ago to shift its road-racing presence to the Goodyear brand from the Dunlop brand it had used for the previous two decades.
In the future, advertising installations—such as the distinctive timing tower on the inside of the "Goodyear turn"—will also show the famous Goodyear Wingfoot icon, Goodyear said.
In addition, the Nurburgring has granted Goodyear permission to use a partner logo in its communication/promotional efforts.