AKRON—A partnership between Goodyear and French luxury watch maker B.R.M. Chronographes to offer a limited, high-end watch collection comes just in time for the prestigious 24 Hours of Le Mans in France, set for Sept. 19.
The collaboration comes on the heels of Goodyear joining forces with Algarve Pro Racing, a championship team within the European Le Mans series that will showcase the B.R.M Chronographes on their two Le Mans Oreca Gibsons. Essentially Goodyear combined a global licensing partnership with a motorsport agreement to achieve the three-way collaboration, the Akron-based tire maker said.