Industry analyst Jim Lang told Tire Business, a Rubber News sister publication, that independent repair shops that specialize in servicing particular nameplates or services have a better chance of competing with larger chains and car dealerships going forward.
"The independents who are doing the best job are specialists, foreign specialists," he said. "They specialize in certain nameplates, maybe all Japanese or maybe Mercedes. Or they're repair specialists where they focus on certain types of repair jobs such as oil changes or brakes or undercar so that they don't have to train a mechanic in such a broad spectrum of repair.
"And they don't have to have those tools and equipment to do all that kind of fancy stuff. Really the challenge for the independent shop now is to be able to afford the tools and equipment to efficiently do the work because of the declining number of bays," he said.
Despite the growing VIO, the number of service bays has plunged by 55,000 over the past five years, Lang said, resulting in a record high number of vehicles per service bay in the U.S.
"The bays have to become much more productive and the way they do that is to, number one, better trained technicians, and technicians using more sophisticated tools and equipment."
Noting the growth of import vehicles on the road, Lang said that shops should specialize in servicing Asian and European vehicle models.
"You've got to be able to repair foreign vehicles and you've got to have technicians who are capable of doing it and the tools and equipment to do it. So I think that's an area that independents should look at very strongly," Lang said.
He also encouraged small independent shops to increase their online presence and to partner with online tire retailers amid the growing trend of online-to-offline tire sales.
Large online tire retailers, such as Tire Rack and SimpleTire, sell tires online and then offer customers a list of authorized shops for installing the tires offline.
"I think online-to-offline is going to be a very big factor, and that's not just with tires, but with a lot of repairs because the millennials don't want to have a personal relationship with you.
"They don't want to do business face-to-face with much of anybody. They do it online," he said.