AUBURN HILLS, Mich.—For Continental A.G., advanced driver assistance systems (ADAS) are nothing new.
The company, whose autonomous mobility segment is based largely at its research and development center in Auburn Hills, has been working on ADAS systems since 1996.
In more recent years, the focus has been on a full-stack system supplier solution, according to Vinh Tran, Conti's head of business area autonomous mobility for North America.
Full stack includes three pillars—the system and the software; the ecosystem; and the component business, he said.
"What we try to do with a full-stack solution is to really make a scalable architecture."
Continental aims to have those full stack solutions in each level of ADAS, one through five, from entry-level awareness systems to fully autonomous driving, Tran said.