MISSISSAUGA, Ontario — Continental Tire Canada Inc. announced it has become the exclusive tire sponsor for the Rocky Mountain Motorsports racetrack.
The racetrack, a $35 million project planning to open in late summer, is located in Calgary, Alberta. RMM will provide driving enthusiasts with a world-class experience like nothing else in Western Canada, the company said.
Continental Tire is contributing significantly toward an important safety aspect of RMM — the sponsorship will see more than 14,000 Continental brand tires at the RMM circuit to form tire wall safety barriers.
"We are very excited to be the tire partner of this new and elite motorsports facility in Calgary," said Okan Sen, Continental Tire Canada's national marketing manager.
"This collaboration will make it possible for more customers to meet with Continental rubber and experience its superior safety and track performance qualities as well as expand Continental's motorsports footprint in Western Canada."
See the track: