NASHVILLE—As part of an effort to highlight its initiatives in sustainable mobility, Bridgestone Americas Inc. has created an interactive virtual city that allows users to explore the company's advanced solutions and data-driven mobility services.
The virtual city, dubbed "Bridgestone World," was created as part of Bridgestone's participation in CES 2021, the annual Consumer Electronics Show usually held in-person in Las Vegas but being hosted virtually this year due to COVID-19 pandemic restrictions.
"Active, intelligent and digitally integrated technologies are critical to our goal of creating new value for society and customers through sustainable mobility and advanced solutions," Bridgestone Americas President and CEO Paolo Ferrari said.
"As we progress on this journey, we are eager to engage with other innovators and leaders to imagine a better future for mobility."
Bridgestone World allows users to peer into urban, suburban, industrial and transport settings in a city of the future, and explore how the company's connected products and data-driven services will address pain points, improve consumers' mobility experience and create greater social and customer value.
The tool's central urban environment allows users to explore Bridgestone's evolution into a high-tech company that enhances its core tire and rubber offering through smart tire and advanced mobility technologies. Bridgestone said it hopes this approach will showcase how it is reimagining itself to help people and businesses manage their vehicles in a safer, smarter, more efficient and more sustainable way.
Bridgestone also will engage directly with CES attendees through live and on-demand presentations that explore how the company is using smart tire technology, advanced data analytics and new business models to put tires at the center of a sustainable mobility system, now and in the future.
This effort includes:
- "Bridgestone Vision of Mobility," an on-demand video with Ferrari;
- An on-demand video tour of Bridgestone World with Maria Dunn, director of strategic planning and corporate strategy, Bridgestone Americas; and
- "Opportunity through Crisis—How Telematics Evolves to Optimize Mobility," a live discussion with Raj Bajaj, vice president, International Bridgestone Mobility Solutions, on Jan 13 at 8:15 a.m. EST.