SAN ANTONIO—For the world's largest tire makers, the original equipment market matters.
Especially in North America.
For growth. For innovation. For balance.
And for each of those tire makers, it's not just about securing more OE fitments. It's about building relationships with auto makers—the kind of relationships that demonstrate the depth of your innovation, take your capabilities further and prove just how reliable you can be—with supply chain management and sustainability strides.
Those were exactly the kinds of things that General Motors Co. celebrated with its 31st annual Supplier of the Year awards, announced during a ceremony in San Antonio.
"We are thrilled to recognize these outstanding suppliers after yet another challenging year in the automotive industry," Jeff Morrison, GM vice president of global purchasing and supply chain, said in a statement. "They overcame countless obstacles and exemplified what it means to be resilient, resourceful and determined. Beyond that, these suppliers demonstrated their commitment to sustainable innovation and to driving advanced solutions in collaboration with the GM team."
Here's a look at 5 tire makers taking home the coveted distinction and a look where they stand in the overall North American OE market.