INDIANAPOLIS—The Association of Rubber Product Manufacturers is partnering with The Upstart Group's Mutual Business Agreement.
The agreement creates a mutually beneficial model for manufacturers and distributors to strengthen customer relationships, according to an ARPM release. Manufacturers and distributors are able to strengthen customer retention and increase market share by becoming a more attractive partner.
It creates an opportunity to strengthen the cost savings program through Grainger, Executive Director Troy Nix said.
The Upstart Group guides brands looking to grow, with offerings in product development, supply chain management, marketing, e-commerce solutions and market strategy.