ATLANTA—Recognizing that small- to medium-sized fleets traditionally aren't big users of retreads, Bridgestone Americas Inc. and its Bandag business unit are launching an industrywide retreading education campaign called "Fleets We Depend On."
"Bridgestone is committed to making mobility more efficient," Eric Higgs, president, truck, bus and retread tires, U.S. and Canada, said at the campaign's launch at the Technology & Maintenance Council's annual convention and trade show, being held in Atlanta.
"While most large fleets already use retreads, we recognized a real opportunity to better inform small and mid-sized fleets on the benefits that choosing Bandag can bring to their businesses. We are on a mission to showcase how retreads add value to a comprehensive tire management program."
The Fleets We Depend On campaign spotlights fleets that serve the public — from fire departments to first responders to school districts — and their daily reliance on retreads to get the job done, Bridgestone said.
The campaign stresses that retreads are a reliable solution for everyday heroes and fleets in any field, Bridgestone said. Bandag recognizes that retreads play a critical role in everyday operations of these fleets and is dedicated to engineering a product that delivers safe and reliable performance to keep our communities moving.