Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Tire
    • Airless Tires
    • Non-Tire
    • More News
    • Suppliers
    • Silicone
    • Latex
    • Technical Notebooks
    • Opinion
    • Online Exclusive
    • Special Reports
    • Automotive
    • Executive Action
    • Government/Legal
    • Sustainability
    • Blogs
      • Products
      • Wacky World of Rubber
    • Best Places to Work
    • War in Ukraine
    • Rubber Division IEC
    • ITEC
    • Women Breaking the Mold
  • PFAS
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • PFAS Live
    • Ask the Expert
    • International Tire Exhibition & Conference (ITEC)
    • Women Breaking the Mold Networking Forum
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
March 21, 2019 02:00 AM

Michelin, Goodyear top J.D. Power Consumer Satisfaction Study

Miles Moore
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    COSTA MESA, Calif.—Michelin ranked first in three of four vehicle segments in J.D. Power's 2019 U.S. Original Equipment Tire Customer Satisfaction Study, with Goodyear ranking highest in a fourth.

    Michelin scored highest in luxury (772 out of 1,000), passenger cars (756) and truck/utility (730), according to the report issued March 21.

    Goodyear placed highest in performance sport, with 753 out of 1,000, J.D. Power said.

    The study measured owner satisfaction in four key areas, the company said. In descending order of importance, they are: tire wear; tire ride; tire appearance; and tire traction/handling.

    Overall customer satisfaction with original equipment tires affects not only tire brand loyalty but also vehicle brand loyalty, according to Brent Gruber, J.D. Power senior director, automotive quality practice.

    "There is a big disconnect between consumers' expectation for the life of their OE tires and their actual experience, which we find not only influences how likely owners are to repurchase the same brand of tire, but also how likely they are to repurchase the same brand of vehicle," Gruber said.

    According to the study, owners report expecting more than 40,000 miles of tire wear, but replacing full sets of tires at just over 26,000 miles on average.

    "Based on typical driving habits, that could result in costly purchases a full year earlier than expected, or worse yet, an unexpected replacement just before turning in a leased vehicle," Gruber said.

    Seventy-four percent of vehicle owners who are extremely satisfied with both their vehicles and OE tires indicate they "definitely would" repurchase the same brand of vehicle, according to the report. That number falls to 62 percent, however, when vehicle owners are extremely satisfied with their vehicles but less so with their tires.

    "While the tire experience alone may not completely deter someone from remaining loyal to their vehicle brand, a bad tire experience can certainly erode future owner loyalty," Gruber said.

    J.D. Power's 2019 Original Equipment Tire Customer Satisfaction Study was based on responses from 27,777 owners of 2017 and 2018 model year vehicles and was conducted in October-December 2018, the company said.

    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    Bolder gaining momentum with circular carbon black, pyrolysis oils
    2
    Dutch court finds Chemours liable for environmental damage caused by PFAS
    3
    Our View: Casualties not worth the risk in UAW-Detroit 3 fight
    4
    Singer Industrial acquires Minnesota firm TS Products
    5
    Report: Tekni-Plex may be for sale
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Tire
      • Airless Tires
      • Non-Tire
      • More News
        • Automotive
        • Executive Action
        • Government/Legal
        • Sustainability
        • Blogs
          • Products
          • Wacky World of Rubber
      • Suppliers
      • Silicone
      • Latex
      • Technical Notebooks
      • Opinion
      • Online Exclusive
      • Special Reports
        • Best Places to Work
        • War in Ukraine
        • Rubber Division IEC
        • ITEC
        • Women Breaking the Mold
    • PFAS
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • International Tire Exhibition & Conference (ITEC)
        • Women Breaking the Mold Networking Forum
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
      • PFAS Live
      • Ask the Expert
    • Advertise
    • DIGITAL EDITION