NASHVILLE, Tenn.—Hankook Tire America Corp. has hired tire industry veteran Rob Williams as senior director of truck/bus radial sales.
Williams, who has held senior executive positions at TCi Tire Centers and AAA Carolinas, will be tasked with representing Hankook's commitment to dealers and fleet customers and will play in an integral part in growing product lines and securing new partnerships, the company said.
Hankook said he brings more than three decades of experience in the tire industry to the firm.
"In my former role, Hankook was a great partner and vendor to me and always came through when we needed it," Williams said in a statement.
"When I met with the Hankook executive team regarding this role, I was excited by their emphasis on entrepreneurship, and the opportunity to be part of that spirit and help captain the ship through the company's growth expectations in the American market."
Hankook said it will be looking to building on the success its TBR portfolio had in 2018. The tire maker said it was going to launch three products for 2019, in addition to tools to enhance the sales team's efficiency.