Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Rubber Division IEC
    • War in Ukraine
    • Automotive
    • Tire
    • Non-Tire
    • Suppliers
    • ITEC
    • Silicone
    • Online Exclusive
    • Latex
    • Technical Notebooks
    • Executive Action
    • Government/Legal
    • Opinion
    • Blogs
    • Sustainability
    • Products
    • Wacky World of Rubber
  • Airless Tires
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • Ask the Expert
    • Healthcare Elastomers Conference
    • Rubber In Automotive Conference
    • Women Breaking the Mold Networking Forum
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
January 25, 2019 01:00 AM

Mickey Thompson extends drag racing sponsorships for 2019 season

Tire Business Report
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    STOW, Ohio—Mickey Thompson Tires & Wheels has renewed its sponsorship agreements with three key drag racing series for 2019, covering both four- and two-wheel competition.

    Mickey Thompson Tires, a unit of Cooper Tire & Rubber Co., again will be a "major event sponsor" of the National Hot Rod Association's Mello Yello Drag Racing Series in 2019. The deal includes being a contingency sponsor for all NHRA Sportsman racing classes, Pro Mod and Pro Stock Motorcycle as well as Divisional Level Associate Contingency Sponsor of the NHRA Lucas Oil Drag Racing Series in all Sportsman classes.

    The company also is the title sponsor of the Mickey Thompson Tires Top Fuel Harley Drag Racing Series as well as title sponsor of "Lights Out 10," which is described as the "Baddest Small Tire Races in the World."

    "Drag racing is an important part of what we do, and who we are," Ken Warner, vice president of marketing, said.

    "We offer a complete line of competition tires for racers on two and four wheels and our products set new standards and break traditions in innovation."

    This year, the company will add a second on-site trailer—in addition to the trackside support trailer for competitors—at select 2019 NHRA events that will promote Mickey Thompson products to fans. The trailer will service as an "interactive garage" kiosk, complete with a 42-inch touch screen that allows users to digitally customize 4x4 vehicles with Mickey Thompson tires, wheels and many other aftermarket options in order to build and visualize their ideal light truck or SUV.

    The company also will continue to support NHRA racers through its Team M/T program.

    The NHRA season begins Feb. 7-10 at the Lucas Oil NHRA Winternationals in Pomona, Calif., which is also the site of the season-ending Auto Club NHRA Finals Nov. 14-17.

    To see the full schedule of 2019 NHRA events, go to nhra.com.

    The Mickey Thompson Tires Top Fuel Harley Drag Racing Series—featuring bikes capable of exceeding 220 mph in the quarter mile—will be featured at 10 events during the 2019 NHRA Mello Yello Drag Racing Series calendar.

    2019 marks the third year Mickey Thompson has been the series' title sponsor.

    The Lights Out 10 is a one-weekend competition at South Georgia Motorsports Park in Adel, Ga., for "small tire radial" racing. The 2019 event will run Feb. 14-17, with an estimated 400 competitors in 10 racing classes expected.

    Mickey Thompson provides the event with ET Street Radial Pro line, sizes P275/60R15 or P315/60R15, as the spec tire. Mickey Thompson has supported the annual event since 2009.

    Purses reach as high as $10,000 per class, as well as an exclusive "Radial vs. The World" class that offers a $50,000 prize to the winner.

    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    3M to exit manufacturing of PFAS by end of 2025
    2
    Pros and Cons: A look at 4 emerging sustainable carbon black methods
    3
    Illinois attorney general sues 14 firms over PFAS contamination
    4
    No alternative in sight: Why Michelin is emphasizing sustainability of hevea
    5
    Teknor Apex uses 'world's first' bio-based plastic substitute in new TPE
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Rubber Division IEC
      • War in Ukraine
      • Automotive
      • Tire
      • Non-Tire
      • Suppliers
      • ITEC
      • Silicone
      • Online Exclusive
      • Latex
      • Technical Notebooks
      • Executive Action
      • Government/Legal
      • Opinion
      • Blogs
        • Products
        • Wacky World of Rubber
      • Sustainability
    • Airless Tires
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • Healthcare Elastomers Conference
        • Rubber In Automotive Conference
        • Women Breaking the Mold Networking Forum
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
      • Ask the Expert
    • Advertise
    • DIGITAL EDITION