"Every second counts, particularly when you're trying to stop on winter roads where visibility may be poor and conditions can change quickly," said Robert Saul, director of consumer tire product strategy, U.S. and Canada for Bridgestone Americas Tire Operations.
"Using our advanced technologies, we designed the Blizzak WS90 tire to be the leader in control on ice and deliver maximum grip in winter's harshest conditions."
The tire will be released to Bridgestone-authorized dealers in May and will be available in 51 sizes, covering 86 percent of the sedans and minivans in the market. It will feature speed ratings of T and H, and come in rim diameters of 15 to 19 inches.
Pricing has yet to be released, but Bridgestone officials said it would be consistent with previous products. The Blizzak WS90 will replace the WS80. Bridgestone introduced the first studless winter tire in 1988, four years before introducing the Blizzak line in North America. Today, the winter tire line—the DM-V2, a CUV/SUV/light truck tire; the LT, a heavy-duty tire for trucks and SUVs; the LM-24, a run-flat tire; and the LM001/LM-32, a performance winter tire—covers 95 percent of 2010 model-year and newer vehicles on the road, Bridgestone said.
According to Brad Robison, product manager of Bridgestone Americas Tire Operations, the tire was engineered with a tread compound that features the company's multi-cell technology that is specially formulated with hydrophilic, or water-absorbing properties that attract water and draw it away from the surface of ice, enhancing grip.
The Blizzak WS90 features the company's new EdgePerformance Technology package that includes interlocking sipes in the tire's tread design that provide more edges for enhanced snow and wet performance. Bridgestone said the larger contact area helps performance on ice and snow.
The tires will be manufactured in several of Bridgestone's plants in Japan.