NEU-ISENBURG, Germany—Hankook Tire Europe has appointed former Michelin executive Guy Heywood as marketing and strategy director for its European truck and bus tires business.
Heywood is taking over the position previously help by Seok Yun Kim, who has become managing director of Hankook's organization in Jeddah, Saudi Arabia. The appointment is part of its strategy to expand the Korean tire maker's "premium status" in the truck and bus tire market, Hankook said in a statement.
Tony Lee, vice president marketing and sales at Hankook Tire Europe said he was pleased to welcome Heywood, pointing to his "many years of experience and a track record of business success" as assets for Hankook.
Heywood will be based in Hankook's European headquarters in Neu-Isenburg, near Frankfurt.
Heywood previously spent 20 years working for Michelin Tyre P.L.C. in the United Kingdom. There, he held senior roles, including commercial director north Europe.