Baltimore student wins Cooper's Pump It Up scholarship

FINDLAY, Ohio—Cooper Tire & Rubber Co. has awarded Alexis Green of Baltimore with a $3,000 scholarship for her participation in its "Pump It Up" tire safety campaign.

Launched earlier this year by Cooper's Tread Wisely program and DoSomething.org, Pump It Up encouraged young people to learn how to check tire pressure, tread depth and overall tire condition to stay safer on the road.

Green, a student at North Carolina A&T State University in Greensboro, N.C., is studying civil engineering and plans to use the scholarship toward her tuition expense.

"It's easy to get caught up in everyday life—being a student, employee, family member or a combination of all three," Green said. "There's always something that needs to be done, so it's easy to overlook things like checking your tires. As someone who has experienced a tire issue while driving, I understand the importance of the Pump It Up campaign and being mindful of your tires."

Pump It Up encouraged young drivers to print and place tire safety material under their friends' windshield wipers. Those who received the flyers could text a keyword for messages about how to check their tire pressure, tread depth and overall tire condition. More than 30,000 DoSomething members participated in the campaign.

Cooper said the program is its signature philanthropic effort that seeks to educate and motivate young drivers to learn how to care for their tires and perform important tire safety checks.