PARIS—The NASCAR Whelen Euro Series has selected General Tire to be the series' race tire supplier and official tire partner of Euro NASCAR for the next six years.
All cars racing in the European NASCAR championship will be equipped with General Tire's NWES GT slick and wet tires, in size 11.5/27.5R15.
Financial terms were not disclosed. General Tire—a Continental A.G. brand—replaces Michelin Motorsports as the series' official tire supplier.
"NASCAR Whelen Euro Series and General Tire make ideal partners, not least because of the rich American heritage we share," according to Guy Frobisher, senior project manager at General Tires in Europe.
"It's a fantastic opportunity for us to showcase our brand in this thrilling and fast-growing motorsport setting. What's more, our engineers in the U.S. have developed a race tire that promises to meet the high expectations of the teams."
The NASCAR Euro series started in 2008 as the Racecar Series and gained NASCAR affiliation in 2012, becoming the Euro-Racecar NASCAR Touring Series. It became the NASCAR Whelen Euro Series in 2013.
The series uses NASCAR-style racers—either a Chevrolet, Ford or Toyota body with a 5.7-liter, 400 hp V8 engine—competing on road-race circuits throughout Europe.
The six-year agreement with General Tire represents a step forward in Euro NASCAR's exponential growth, the series organizers said, noting that such a commitment reflects the "strong will both parts have to reach new heights and further develop the NASCAR Whelen Euro Series events, reaching new fans all over the world."