PLYMOUTH, Mich.—As the automotive industry moves into a new era of mobility, suppliers will face greater challenges in terms of material science innovation.
And those who convert those challenges into opportunities likely will thrive.
Freudenberg-NOK is getting ready for new hybrid and electric powered vehicles by preparing to address a number of new requirements for its parts in these new vehicle technologies.
The firm discussed some of these next-generation technologies during an SAE webinar held Nov. 7.
Electric-powered engines will push thermal management requirements higher, new safety standards will be established and electrical transfer will be enhanced. The firm has a good reason to be in front of these trends. In July, CEO Claus Moehlenkamp revealed that up to 70 percent of its automotive sales could be at risk if it does not embrace E-mobility and fuel cell opportunities.
"There are changes coming to the classic mobility marketplace," said Joe Walker, Freudenberg-NOK's global technology director of materials and laboratory services. "The importance of dealing with suppliers that recognize that difference and have technology plans and road maps in place to address the changing landscape is going to be very important to the Tier 1s and the OEMs."